Asian Paints has recently launched its latest product, Apcolite All Protek. This innovative interior paint features the groundbreaking Lotus Effect Technology. It is designed to meet the needs of modern Indian homes, characterized by their dynamic and lively nature. The new paint promises superior stain repellency, flame resistance, and a sophisticated look, making it an ideal choice for busy households.
With over 80 years of experience, Asian Paints has been a leader in the paint industry. They have continually set high standards in colour, technology, and performance. The introduction of Apcolite All Protek is another milestone in their journey of innovation. This paint utilizes the self-cleaning properties of lotus leaves to create a protective shield against stains. This means that common household stains, such as coffee, sauces, and crayons, do not adhere easily to the painted surfaces.
The launch of Apcolite All Protek is timely, as Indian homes are often filled with celebrations, children, and pets. These activities can cause wear and tear on walls. Amit Syngle, the Managing Director and CEO of Asian Paints, emphasized the company’s commitment to understanding the evolving needs of consumers. He stated that this new paint aims to simplify the maintenance of home interiors while ensuring they remain elegant.
Apcolite All Protek is available in both Matt and Shyne finishes, allowing consumers to choose the aesthetic that best suits their home. Additionally, the paint has a refreshing fragrance and comes with a six-year performance warranty. This combination of features makes it a top choice for homeowners seeking durability and style.
The marketing campaign for Apcolite All Protek features Virat Kohli, a popular cricket star and Asian Paints’ brand ambassador. The ad showcases a lively family scene where Kohli’s beautifully designed home is tested by playful children. The paint effortlessly repels stains from juice spills and other messes, demonstrating its effectiveness in real-life situations.
The Lotus Effect Technology is a significant advancement in the paint category. It not only prevents stains but also enhances the overall lifespan of the paint. By creating a protective barrier, it reduces the need for frequent cleaning and repainting. This innovation is a true game-changer in home décor, aligning with trends towards smarter and more sustainable living.
As Asian Paints continues to innovate, they remain committed to redefining the standards in the paint industry. Apcolite All Protek exemplifies their dedication to quality and performance, setting a new benchmark in the super-premium interior paint segment. Homeowners can now enjoy a product that combines beauty and practicality, ensuring their living spaces look fresh and vibrant for years to come.
In conclusion, with the launch of Apcolite All Protek, Asian Paints not only enhances the world of interior paints but also responds to the changing dynamics of modern households. This exciting product is poised to make a lasting impact on how we think about home décor and maintenance. As the brand continues to lead the way in innovation, consumers can look forward to even more groundbreaking products in the future.
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