Aviva Life Insurance, a top private life insurance company in India, has recently won the esteemed title of Product of the Year 2025 in two significant categories: Retirement Income and ULIP (Unit Linked Insurance Plan). This recognition was awarded based on a nationwide consumer survey conducted by NielsenIQ, marking the 17th edition of Product of the Year in India.
The winning products are the Aviva Signature Increasing Income Plan and the Aviva Signature Investment Plan. These plans were selected by consumers for their innovative features and customer-centric design. This achievement underscores Aviva India’s commitment to creating financial products that meet the current needs of consumers.
Asit Rath, the CEO and Managing Director of Aviva India, expressed his gratitude, stating, “We are truly honoured to be recognised as Product of the Year 2025 in two key life insurance categories: Retirement Income and ULIP. Our plans are designed to provide real solutions for our customers, whether it’s ensuring a steady income after retirement or fostering a disciplined investment approach for the future. Being named the most innovative in both categories is a testament to our efforts, and we thank our customers for their ongoing support.”
Raj Arora, CEO of Product of the Year India, highlighted the significance of these awards, stating, “Consumers have acknowledged Aviva Life Insurance’s commitment to innovation and excellence in products that truly matter. In a year with numerous consumer choices across various sectors, it is remarkable that Aviva has excelled in two essential life insurance segments.”
Ajai Kumar Tripathi, Chief and Appointed Actuary at Aviva India, also shared insights into the company’s approach to product development. He noted, “Every product we design begins with understanding our customers’ true needs. This recognition validates our commitment to innovation and delivering long-term value.”
The Aviva Signature Increasing Income Plan is a non-linked, non-participating life insurance policy that guarantees an annual income, which increases by 15% every three years during the payout period. This plan is aimed at individuals seeking financial stability post-retirement and offers flexible payout options for up to 40 years, including an Accidental Death Benefit rider for added protection.
On the other hand, the Aviva Signature Investment Plan is a ULIP designed for those looking to grow their investments while enjoying life insurance coverage. It boasts zero premium allocation charges, returns of mortality, and access to multiple funds with unlimited free switches, making it an ideal choice for goal-oriented wealth creation.
This achievement reinforces Aviva’s position as a customer-focused insurer dedicated to developing transparent and future-ready financial solutions that cater to the evolving needs of Indian families. With a rich legacy and a commitment to innovation, Aviva Life Insurance continues to enhance the financial well-being of its customers through its diverse portfolio of insurance products.
Aviva Life Insurance Company India Limited is a joint venture between Dabur Invest Corporation and Aviva PLC, a prominent UK-based insurance group with a history spanning over three centuries. The company aims to provide simple and effective insurance policies that help customers achieve their financial goals, securing their future and that of their families. As Aviva continues to grow, it remains dedicated to meeting the needs of its clients, ensuring that they receive the best possible insurance solutions to navigate life’s uncertainties.
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