Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has launched a new campaign called ‘Duniya Ko Rang Do’. This campaign aims to celebrate India’s timeless heritage through vibrant colours. It began at the prestigious Gateway of India, spreading a message of pride, beauty, and transformation across the country.
During the launch event, CEO Rakesh Hargave expressed excitement about the new initiative. He noted that after their previous campaign received a fantastic response, they felt proud to showcase India’s heritage using vivid colours and patterns. He said, “This film strengthens our commitment to beautifying places through colour, while also empowering national pride.”
Inderpreet Singh, the head of marketing at Birla Opus, explained that the philosophy of ‘Duniya Ko Rang Do’ has always focused on the deep impact of colours. With this new campaign, they want to share this idea on a national level. They aim to weave a powerful narrative that reminds every Indian of the beauty around them and the transformative power of colours.
Sachin Kambale, the Chief Creative Officer of Leo India, shared that the success of their first film inspired them to take this campaign further. They continue to use 3D animated features to provide audiences with a rich and immersive viewing experience, set against some of India’s most iconic scenes. This showcases the beauty and timelessness of these landmarks, inspiring viewers to see the world in a new light.
The campaign builds on the success of their previous initiative featuring the Opus Boy character. The new campaign celebrates the ‘Colours of India’ and highlights how colours can change perspectives, not just of places, but of everyday life. The heartwarming film again features the Opus Boy, who strives to fill his surroundings with colour and happiness.
Through this film, Birla Opus enhances the idea of transformation through colour. By presenting famous monuments in vibrant colours, the campaign shows how beauty can open doors to new wonders and stories. These monuments are already known for their history and grandeur, but this artistic reimagining is a creative celebration that invites visitors to view these familiar structures from a fresh, colourful perspective.
In addition to the campaign, Birla Opus offers various services and products designed to meet the needs of homeowners and decorators. With over 2,300 shades, they provide options for every taste and style. Their products, including interior and exterior paints, are crafted with advanced technology to ensure durability and vibrant finishes.
The launch of the ‘Duniya Ko Rang Do’ campaign is a significant step for Birla Opus as it seeks to connect deeply with Indian culture while showcasing the transformative power of colours. Their commitment to quality and innovation positions them as a leader in the paint industry, encouraging everyone to see their environment through a colourful lens. As they continue to celebrate India’s rich heritage, Birla Opus Paints inspires customers to embrace creativity and express themselves through colour in their homes.
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