In Ambaji, a special cleanliness drive was held as part of the ‘Plastic-Free Swachh Ambaji Abhiyan’ during the Swachh Fortnight. This initiative was a joint effort by the Ambaji Area Development and Tourism Authority and the Ambaji Gram Panchayat. The Ambaji temple attracts millions of pilgrims every year. To promote cleanliness awareness, a special campaign has been launched for the residents and merchants of Ambaji. Earlier, meetings were held with local citizens and traders to discuss cleanliness awareness. The goal is to make Ambaji free of plastic waste and promote a clean environment.
On May 29, 2025, under the leadership of Kaushik Modi, the Chief Executive Officer of the Ambaji Area Development and Tourism Authority, the cleanliness drive took place across Ambaji. Cleanliness employees from the Ambaji Gram Panchayat and the cleaning agency of the Ambaji Authority participated in the drive. Local shopkeepers were informed about the cleanliness campaign, and efforts were made to ensure a thorough cleaning.
This cleanliness program aimed to raise public awareness about keeping the pilgrimage site of Ambaji clean and to request necessary cooperation from the community. Representatives from the Ambaji Gram Panchayat, the Ambaji Area Development Authority, and employees from the Ambaji temple were present at the event.
The campaign is part of a larger initiative in Gujarat to promote a plastic-free environment. On World Environment Day, celebrated on June 5, various events are planned across the state to address plastic pollution. The efforts began on May 22, 2025, under the guidance of Chief Minister Bhupendra Patel. So far, over 570,000 kilograms of plastic waste have been collected across Gujarat.
The aim is to create awareness about the impact of plastic pollution and to encourage balanced alternatives. In total, more than 1,300 programs have been organized in the state, with participation from over 66,150 volunteers. Activities include the collection of single-use plastic, cleanliness drives, tree planting, and educational seminars on waste management.
In Ambaji, similar programs are being coordinated to ensure community participation in maintaining a clean environment. This effort not only helps to keep the pilgrimage site clean but also raises awareness about the need to reduce plastic use in everyday life. The local community’s involvement is crucial in making these initiatives successful.
Through these efforts, Ambaji aims to set an example for other regions in Gujarat and promote a cleaner, healthier environment for both residents and visitors. The success of the cleanliness drive will depend on continuous community engagement and cooperation. Public awareness campaigns like these are essential in the fight against plastic pollution and in promoting sustainable living practices.
Leave a Reply