Cranberries were once seen as a special fruit from the West. Now, they have found a place in Indian kitchens, wellness routines, and social media feeds. This superfruit, once overlooked in supermarkets, is now becoming a part of staple Indian dishes like biryani, laddus, and lassi. Cranberries are quickly becoming India’s new superfruit. According to Mr. Sumit Sarnet, a representative of the Cranberry Institute in India, ‘India is a rapidly growing market for US cranberries. There is a huge demand for dried cranberries and cranberry juice in the country.’ Dried cranberries are no longer just snacks but are now an ingredient in many Western and Indian dishes. US cranberries are easily available in retail dry fruit stores and e-commerce platforms.
The growing interest is backed by solid statistics. According to the Directorate General of Commercial Intelligence and Statistics (DGCIS), India’s cranberry imports increased by 52.28% over the last two financial years. They rose from 2,080 metric tons in the financial year 2021-22 to 3,166 metric tons in 2023-24. Notably, imports from the US saw a rise of 61.85%, highlighting the significant role the US plays in India’s cranberry revolution.
Professional kitchens have also embraced this change. Celebrity chef Manish Mehrotra promotes dishes like cranberry bhel puri, which combines ‘tanginess, crunch, and colour.’ High-end restaurants and premium catering services across the country are now including cranberries in fusion dishes. Seasonal food events also feature cranberry tasting menus and limited-edition sweets.
The Cranberry Institute is taking a leading role in this growth. The institute represents American cranberry farmers worldwide. Through trade collaborations, food festivals, influencer partnerships, and chef endorsements, they have shifted cranberries from being a ‘relevant health food’ to a ‘functional food for everyday use.’
Cranberries were once known primarily as a home remedy for urinary issues. Now, they have become a mainstream health food. With their antioxidants, fiber, and heart-friendly polyphenols, cranberries have turned into a perfect dietary supplement for health-conscious Indian lifestyles. The Indian Express described it as ‘a journey from a specific import to a superfruit.’
Cranberries blend well with Indian flavours too. Their sweet-sour taste can be found everywhere, from coconut laddus to cranberry jams. In South India, dried cranberries are replacing tamarind in puliyodarai, bringing a better colour and a unique taste. In North India, they are used in paneer tikka to add new flavours and innovations. Festivals now also see twists with cranberries in traditional sweets.
This transformation reflects a growing trend where Indians are adopting healthier food options. With increasing awareness of the health benefits of cranberries, they are becoming a common choice in kitchens across the country. As more people discover cranberries and their versatility, they are likely to become a mainstay in Indian culinary traditions. The future of cranberries in India looks bright as they continue to gain popularity and recognition in various cuisines. This trend not only adds to the diversity of Indian food but also promotes healthier eating habits among the population. As the market continues to expand, cranberries are set to become a beloved fruit in India, bridging the gap between traditional Indian fare and modern dietary needs.
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