Mother’s Recipe, a well-known brand in India, has launched a new product line called Hearty Roots. This exciting range of pickles is inspired by Ayurveda and aims to meet the needs of health-conscious consumers. The brand is famous for its authentic, homemade products and now offers something modern and nutritious. Hearty Roots combines traditional Indian recipes with healthy ingredients. This unique approach is designed for those who care about their health but still want to enjoy delicious food.
Hearty Roots offers a variety of pickles that bring together the best of both worlds: rich taste and health benefits. Each jar is made using traditional sun-curing and fermentation methods, ensuring quality and authenticity. The range includes several interesting options:
– **Lime Pickle (Oil-Free)**: A heart-healthy choice made without oil.
– **Mango Pickle with Ashwagandha**: This pickle helps reduce stress with the goodness of Ashwagandha.
– **Mango Pickle with Flax Seeds**: Rich in omega-3 fatty acids, it supports good digestion and cholesterol management.
– **Garlic Pickle with Moringa Leaves**: Packed with antioxidants, it boosts immunity.
– **Sweet Lime Pickle with 100% Jaggery**: A sweet option made with natural sugar and rich in iron.
– **Brinjal Pickle**: Full of essential minerals and antioxidants.
– **Karela Pickle**: Great for blood sugar control and strengthening immunity.
Every ingredient in Hearty Roots is carefully chosen. The brand promises no artificial preservatives or additives. This commitment to clean eating is essential for modern consumers who are increasingly aware of what they eat.
Recent research shows a growing trend among younger people, particularly millennials, who prefer healthier food options. They want products that are not only tasty but also nutritious. Likewise, older consumers, many of whom deal with health conditions like diabetes and hypertension, seek dietary options that are beneficial for their health. Hearty Roots is designed to cater to these emerging preferences.
Sanjana Desai, Executive Director at Desai Foods, which owns Mother’s Recipe, highlighted the connection between food and family. She said, “Every household has grown up with the familiar taste of pickles. With Hearty Roots, we are blending tradition with modern needs.” This new brand is a step towards making wellness accessible through ingredients that have stood the test of time.
The health and wellness food market in India is booming, valued at around INR 10,352 crore and growing at about 10% each year. Hearty Roots is strategically positioned to tap into this expanding market. By combining age-old flavors with superfoods, the brand ensures that each pickle is not only delicious but also packed with nutrients.
Hearty Roots is available online in major cities such as Mumbai, Pune, Bengaluru, Delhi, and Hyderabad. Consumers can find these pickles on platforms like Zepto, SwiggyInstamart, Amazon Fresh, and Bigbasket, as well as on the official Mother’s Recipe website. The plan is to expand availability to more specialty stores and cities across India soon.
Mother’s Recipe is already known internationally, with products available in over 60 countries. The brand prides itself on maintaining high-quality standards in its manufacturing facilities located in Pune, Kolkata, and Bharoda. Recognized with several awards, including the Consumer Voice Award and Superbrand Award, Mother’s Recipe continues to lead in traditional Indian flavors while adapting to modern culinary needs.
Hearty Roots is not just about taste; it’s about a lifestyle. It invites consumers to enjoy traditional flavors while focusing on their well-being. Through this innovative range, Mother’s Recipe is shaping the future of food, ensuring that health, taste, and tradition go hand in hand.
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