Samsung, India’s leading consumer electronics brand, has launched its 2025 Bespoke AI appliance lineup. This new range is designed to make life easier for modern Indian households. The lineup includes features that focus on four main benefits: Easy, Care, Save, and Secure. These features aim to enhance daily living through smart technology. The appliances are powered by Samsung’s new AI Home interface, which integrates with the Bixby voice assistant. This allows for natural two-way communication. Customers can interact with their appliances easily using voice commands.
One of the standout products in this launch is the Bespoke AI Laundry Combo. This all-in-one unit combines washing and drying in a single machine. It saves space and time, allowing users to wash and dry clothes without moving them between machines. The AI Wash & Dry feature automatically adjusts settings based on the weight and type of fabric. This ensures optimal cleaning without any guesswork.
The Laundry Combo also features advanced heat pump technology. This technology allows clothes to dry at lower temperatures, saving energy and reducing wear and tear on fabrics. Users can complete a wash and dry cycle in just 98 minutes. The 7-inch AI Home LCD display provides an intuitive interface for selecting cycles and monitoring energy usage. It also shows reports on water and energy consumption, helping users manage their resources better.
Samsung is committed to security as well. The Bespoke AI appliances include Samsung Knox, which offers multi-layer security. This provides peace of mind for users concerned about their data. Several products in this lineup have received a Diamond-level certification for IoT security from UL Solutions.
In addition to the Laundry Combo, Samsung introduced several other products. The Bespoke AI Refrigerator features AI Vision Inside, which recognizes food items and tracks expiry dates. It also suggests recipes based on available ingredients. The refrigerator’s 9-inch display serves as a control hub for managing tasks and appliances.
The Bespoke AI WindFree Air Conditioner offers draft-free cooling. It uses SmartThings to personalize the cooling experience based on user preferences. This air conditioner can adjust its settings automatically for optimal comfort.
Prices for the new appliances start at INR 24,500 for the Bespoke AI Top Load Washer. The Bespoke AI Laundry Combo is priced at INR 319,000, while the Bespoke AI WindFree Air Conditioner starts at INR 36,000. Customers can find these products in Samsung Exclusive Stores, on Samsung.com, and through major e-commerce platforms.
The launch event was highlighted by Samsung’s executives discussing the importance of innovation in everyday life. JB Park, President & CEO of Samsung Southwest Asia, emphasized that these appliances are not just smart devices; they are designed to be intuitive companions for Indian homes. Ghufran Alam, Vice President of Digital Appliances Business at Samsung India, added that their goal is to deliver interconnected appliances that make home life easier and more efficient.
Overall, Samsung’s 2025 Bespoke AI appliance lineup promises to bring a new level of convenience and security to Indian households. With features that adapt to users’ lifestyles and needs, these smart appliances aim to create a seamless smart home experience for everyone.
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