Swiss Military, a global lifestyle brand, has opened its first exclusive brand outlet in Surat, Gujarat. This launch marks a significant milestone in the brand’s expansion in India. The outlet is strategically located in a city known for its premium lifestyle products. Surat is emerging as a key market for the brand, attracting customers who value quality and innovation.
The launch took place in a modern space designed to meet the preferences of Indian consumers. With an attractive international layout, the store offers a premium shopping experience. Customers can explore a wide range of travel gear, including signature luggage, backpacks, and business bags. Notably, the outlet features India’s first children’s trolley range.
On the first day alone, the store welcomed over 1,000 visitors. The brand offered special promotions and experiences to introduce customers to its modern lifestyle products. Anuj Sahni, Managing Director of Swiss Military, highlighted that this launch is a pivotal moment in their global growth strategy. He stated that India is at the centre of their vision for the future. The country has a dynamic economy where consumers appreciate premium quality and thoughtful innovation.
The exclusive outlet aims to bring a signature Swiss Military retail experience to loyal customers. This includes a focus on design, functionality, and innovation. The company aims to strengthen its commitment to providing world-class experiences in key markets.
Surat, as a major commercial hub in Gujarat, offers the ideal environment for Swiss Military’s retail format. The city is recognized for its growing number of ambitious shoppers eager to explore high-quality lifestyle products. The store reflects the brand’s global identity while catering to local tastes.
The store’s design incorporates immersive visual merchandising, ensuring a captivating shopping atmosphere. Customers can find a variety of quality products that complement their lifestyle. The outlet is expected to play a crucial role in Swiss Military’s strategy to expand its reach in India.
In addition, the launch of this outlet aligns with the brand’s goal of establishing over 4,000 touchpoints across metropolitan cities and emerging markets in India. This reflects their commitment to making premium products accessible to a wider audience.
Swiss Military is known for its strong presence in 26 countries, offering premium products that cater to the modern consumer. With the opening of this exclusive outlet in Surat, the brand is poised to enhance its visibility and connect with Indian consumers in a more meaningful way.
For more information about Swiss Military’s products and offerings, visit their official website at www.swissmilitaryindia.com.
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