Volkswagen India Opens First Performance Centre in Chennai

Volkswagen India has opened its first performance centre in Chennai, Tamil Nadu. This new centre aims to enhance the retail experience for customers interested in buying the Golf GTI and Tiguan R-Line. Located on Mount Road, Chennai, this is the first of many new touchpoints being launched across India. The brand also inaugurated a second performance centre in Chennai. Nitin Kohli, Brand Director of Volkswagen India, stated that the recent launch of global icons like the Tiguan R-Line and Golf GTI meets the aspirations of Indian customers. The performance centre is designed to elevate the retail experience with a focus on premium and progressive performance. Arun Uppuswamy, Managing Director of Volkswagen Mount Road, expressed excitement about partnering with Volkswagen India to open the country’s first performance centre. With the launch of the new Golf GTI and Tiguan R-Line, they aim to provide customers with an upgraded retail experience in an excellent new environment. The opening of these two centres strengthens Volkswagen’s network in Tamil Nadu, now comprising 27 sales and 19 service touchpoints. This marks a strategic focus on expanding the retail experience across all markets in India. With the launch of the Tiguan R-Line and iconic Golf GTI, Volkswagen is fulfilling its vision of ‘progressive performance’ by offering Indian customers the chance to own world-class cars. As Volkswagen continues to grow in India, this performance centre represents a commitment to enhancing customer engagement and satisfaction in the automotive market. The new centre will showcase cutting-edge features and provide a unique atmosphere for potential buyers. Volkswagen aims to create a premium shopping experience that connects better with customers and prospects alike. Overall, the opening of the performance centre is a positive step for Volkswagen India, showcasing their dedication to quality and customer service. The brand is keen on providing a superior buying experience that meets the high standards expected by modern consumers. By launching these performance centres, Volkswagen is not only expanding its footprint in India but also enhancing the overall customer journey from discovery to purchase. This initiative signifies a new era for Volkswagen in India, aiming to deliver exciting performance vehicles to the growing market of car enthusiasts. As they look to the future, Volkswagen remains focused on innovation and customer satisfaction, ensuring they stay at the forefront of the automotive industry in India. With these developments, Volkswagen is set to make significant strides in the Indian market, aiming to attract more customers and expand their presence in the competitive automotive sector. The performance centre is just the beginning of Volkswagen’s ambitious plans for growth and customer engagement in India, with more initiatives expected to follow that align with their vision of progressive performance in the automotive world.