Amazon has launched its 10-minute delivery service, called Amazon Now, in Delhi. This new service comes after a successful start in Bengaluru. With this launch, Amazon is stepping into the competitive quick commerce market in India. Quick commerce is the trend of delivering products in under 30 minutes. Other companies like Blinkit, Zepto, and Swiggy Instamart are already in this space. The demand for quick deliveries is rising in India.
Amazon Now promises to deliver everyday essentials to customers in under 10 minutes. Customers can order groceries, fruits, vegetables, personal care items, beauty products, and even small appliances. The service is available in selected areas of Delhi. Amazon plans to expand the service to more cities soon.
The introduction of Amazon Now shows how shopping habits in India are changing. Many consumers are looking for faster delivery options. A report from ICICI Securities says that quick commerce platforms are changing how people shop. They are not just for snacks anymore. Customers are using them for many different products.
Amazon’s service is designed to make shopping easy. Customers can browse through a range of products on the app and get them delivered quickly. This is similar to how local kirana stores operate, but in a digital format. With busy lifestyles, many people prefer to order online and receive their items at home in minutes.
The growth of quick commerce is also due to the increasing use of smartphones and affordable data. A report by Flipkart and Bain & Company says that over two-thirds of e-grocery orders in India now come from quick commerce platforms. This shift is a strong indicator of how consumer buying behaviour is changing.
Amazon’s move to introduce this service has intensified competition among delivery platforms. According to Jefferies, a financial services company, quick commerce is becoming mainstream. Major companies like Flipkart and Amazon are entering the market, responding to changing consumer expectations.
In terms of market size, Indians spent ₹64,000 crore (around £6.5 billion) on quick commerce platforms in the last financial year. This is more than double what they spent the previous year. The sector’s gross order value is expected to triple, reaching ₹2 lakh crore (around £20 billion) by 2028. Another report predicts that the quick commerce market could reach USD 40 billion by 2030, up from USD 6.1 billion in 2024.
However, the quick commerce industry faces challenges. The Central Consumer Protection Authority (CCPA) is looking into issues related to food safety and misleading claims. Last year, they issued notices to several quick commerce companies for not displaying essential information on products. This information includes the maximum retail price, expiry date, and contact details for customer complaints.
In conclusion, Amazon’s launch of its 10-minute delivery service in Delhi marks a significant step in the quick commerce space. As competition heats up, companies will need to focus on meeting customer demands and regulatory standards. The future of shopping in India is changing, and quick commerce is at the forefront of this transformation.