The Enforcement Directorate (ED) is taking serious action against tech giants Google and Meta. The agency has sent notices to both companies, asking them to appear for questioning on July 21. This investigation is part of a larger probe into online betting apps that are accused of illegal activities.
The ED claims that Google and Meta have played a vital role in promoting these betting applications. They allegedly provided key advertising spots, allowing these platforms to reach a wide audience. This has raised concerns about the companies’ responsibility in facilitating illegal gambling.
The investigation has brought attention to many celebrities and influencers who are believed to have promoted these betting apps. Last week, the ED registered a case against 29 individuals, including well-known actors and social media stars. Notable names like Prakash Raj, Rana Daggubati, and Vijay Deverakonda have been mentioned. They are accused of receiving large sums for endorsing these gambling platforms.
One of the most talked-about cases is the Mahadev Betting App. This scam is estimated to involve over Rs 6,000 crore. Several Bollywood celebrities have been questioned about their connections to this case. Allegations have even emerged regarding financial kickbacks involving political figures. For example, former Chhattisgarh Chief Minister Bhupesh Baghel is said to have received over Rs 500 crore from the app’s promoters.
Another app under scrutiny is the Fairplay IPL betting app. This platform streamed IPL matches illegally and allowed unauthorised online betting. Viacom18, the official broadcaster of the IPL, faced significant revenue losses due to this illegal activity. Many Indian celebrities who promoted this app are now being investigated, as their endorsements helped it gain popularity.
The ED’s investigation has led to multiple arrests and the seizure of assets worth hundreds of crores. Chargesheets have been filed against various individuals involved in these illegal activities. The agency is keen on understanding how these betting apps operate and the methods used to disguise their illegal nature.
The questioning of Google and Meta representatives will focus on their advertising policies. The ED aims to learn how these companies monitor and prevent the promotion of illegal activities. This case highlights the need for stricter regulations in the digital advertising space, especially concerning online gambling.
The ED’s actions reflect a growing concern about the impact of online betting on society. Many believe that these platforms contribute to gambling addiction and financial instability for many individuals. As the investigation continues, the spotlight is on both tech companies and the celebrities who endorsed these betting apps. The outcome could lead to significant changes in how digital platforms manage advertising for such applications.