Super.money, a rapidly growing UPI-first platform in India, has recently launched a new feature named ‘FLIGHTS’. This feature is designed to provide a rewards-first flight booking experience, specifically aimed at Gen Z travellers. Powered by Cleartrip, FLIGHTS enables users to book domestic flights seamlessly using UPI. One of the standout aspects of this new feature is its exclusive 5% benefit, which can be combined with other offers, making it an attractive option for young travellers.
The launch of FLIGHTS aligns with super.money’s goal to redefine the capabilities of UPI. Traditionally seen as a basic transaction tool, super.money is transforming UPI into a platform for meaningful and high-value commerce. This new approach helps bridge the gap between the benefits offered by credit cards and the simplicity of UPI transactions, all while ensuring payments remain simple, secure, and instant.
Recent data from Cleartrip indicates a noticeable shift in travel behaviour among Gen Z consumers, those born between 1997 and 2012. This demographic is increasingly opting for solo travel experiences, prioritising comfort and personal freedom. Additionally, they are showing a clear preference for UPI and debit cards over credit-based payment methods. Notably, Gen Z leads in UPI usage, making 10% more UPI transactions than any other age group.
Super.money is directly responding to this change by offering a way for young Indians to book flights using just UPI. This approach allows travellers to enjoy rewards and benefits without sacrificing control or convenience. According to Prakash Sikaria, the Founder and CEO of super.money, the launch of FLIGHTS is about embedding value into travel bookings made through UPI. He stated, “This move reflects our larger vision to make UPI not just about daily spends but about enabling life’s bigger moments too.”
Cleartrip’s Chief Business and Growth Officer, Manjari Singhal, noted a significant increase in UPI’s adoption as a preferred payment method among flight bookers. This trend is particularly strong among Gen Z travellers, who appreciate the ease and speed that UPI transactions provide, along with the debt-free nature of their payments.
As around 85% of digital transactions in India now occur through UPI, super.money is creating an ecosystem that resonates with Gen Z’s expectations. In this new landscape, payments are not only functional but also empowering. The notion of travel, which was once considered a luxury, is now evolving into a lifestyle choice, and super.money is ensuring that payment methods evolve in tandem.
The launch of FLIGHTS not only strengthens super.money’s position in the market but also establishes it as a key player in the travel industry. It is now a one-stop destination for India’s new-age consumers who seek simplicity, control, and real-time value in their financial transactions.
Super.money, which is part of the Flipkart Group, aims to revolutionise India’s payment landscape. The platform is committed to offering users a seamless, secure, and user-friendly experience using UPI. By integrating innovative credit solutions directly into everyday transactions, super.money provides immediate cashbacks on all UPI payments, enhancing the financial experience for its users. With a focus on security, simplicity, and innovation, super.money is setting a new standard in financial independence and user satisfaction. The platform is ISO27001 and PCI DSS certified, ensuring high standards of security for its users. For more information, users can visit super.money or contact them via [email protected]. Follow them on LinkedIn and Instagram for updates and insights.